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Cable-Tec Expo: SeaChange Joins Android TV Wave

SeaChange International is using this week’s SCTE Cable-Tec Expo in New Orleans to demo live TV and video-on-demand running on a platform that’s powered by Android TV, Google’s new OS for streaming devices, smart TVs and other connected devices.

SeaChange (booth 2919) said it’s integrating with Android TV to address the video viewing habits of millennials.

“Nearly three-quarters of Millennials take at least one subscription streaming service and we should expect their consumption habits to continue to move in this direction,” Alan Hoff, SeaChange’s VP of strategic marketing, said in a statement. “With SeaChange platforms in place, our service provider customers are staying well ahead of the opportunity to cater to the blended entertainment expectations of Millennials.”

Here at the show, SeaChange is also showing its Adrenalin “on-premises” backoffice platform, its new Rave platform for SaaS-based over-the-top services, and will demo the integration of its Infusion targeted advertising system across a wide range of devices.