Cable Scores Jan., Feb. Ad Gains

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published

The ad-supported basic-cable networks notched increases of 15 percent and 17
percent for January and February, respectively, according to the Cabletelevision
Advertising Bureau's analysis of data compiled by PricewaterhouseCoopers,
announced Monday.

For last January, the CAB said, the cable networks amassed $696.4 million (up
more than $91 million from the prior year). In February, the networks' take was
$795.8 million (up $115 million-plus), the CAB added.

MCN Staff