With ratings mostly lower, media companies are stuffing more commercials into their cable networks in order to keep ad revenues from falling further, an analyst has noted.
AMC Networks increased its load of ad time by 10% in the second quarter compared to a year ago, according to a new report by Todd Juenger of Sanford C. Bernstein. Also posting big increases were Viacom, up 7%, and A+E Networks, up 5%.
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