Cable Networks Stuff More Ads Into Programs

By Jon Lafayette
published

With ratings mostly lower, media companies are stuffing more commercials into their cable networks in order to keep ad revenues from falling further, an analyst has noted.

AMC Networks increased its load of ad time by 10% in the second quarter compared to a year ago, according to a new report by Todd Juenger of Sanford C. Bernstein. Also posting big increases were Viacom, up 7%, and A+E Networks, up 5%.

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Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.