Cable Nets, Streaming Services Debut Super Bowl Ads

By R. Thomas Umstead
published

Ads for shows from cable networks and streaming services were among the bevy of commercials that aired during last night’s thrilling Super Bowl LI game on Fox.

AMC’s The Walking Dead, Netflix’s Stranger Things, National Geographic’s Genius and Hulu/MGM Television's The Handmaid's Tale were among the commercials running during the big game, in which the New England Patriots defeated the Atlanta Falcons in the first overtime game in Super Bowl history.

The overtime period allowed Fox to air four additional in-game spots, according to BroadcastingCable.com. Fox generated revenue of $509.6 million during the game, according to research company iSpot.TV.

Here were some of the cable show ads that aired during the Super Bowl:

AMC’s The Walking Dead

Netflix’s Stranger Things

National Geographic’s Genius

Hulu’s The Handmaid’s Tale

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.