Ad-supported basic cable posted primetime-audience gains across all age
demographic breakouts during the first month of the new television season, the
Cabletelevision Advertising Bureau reported Monday.
According to the CAB's analysis of Nielsen Media Research data for Sept. 24
through Oct. 21, the strongest network-cable audience growth was tallied among
men 55-plus (35.4 percent), women 55-plus (31.1 percent) and women 35 through 54
Other solid age-demo gainers were women 18 through 34 (18.5 percent) and
young males two through 17.
'The breadth of these gains confirms that more viewers than ever are tuning
in to a wide variety of ad-supported cable programming,' CAB CEO Joseph Ostrow
said in a prepared statement.
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