CMR/TNS Media Intelligence announced Monday that total ad spending gained 4.2
percent to $117.3 billion last year, with cable alone up 2.9 percent and network
TV up 7.4 percent.
CMR (formerly Competitive Media Reporting) said cable ad volume alone neared
$10.5 billion, while the broadcast networks amassed just over $20 billion.
Last year's growth was "a result of a strong second half reflecting the
vibrant network upfront, the elections and holiday spending," CMR/TNS president
Steven Fredericks said in a prepared statement.
The strongest percentage gain last year was recorded by Spanish-language TV
networks, up 20.4 percent to more than $1.9 billion, according to the CMR
CMR added that the top five ad spenders in 2002 were General Motors Corp.,
Procter & Gamble Co., AOL Time Warner Inc., Ford Motor Co. and
The latter was the only top-five marketer to reduce spending last year, by
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.