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Burger King Sets Rugrats Movie Tie-In

Burger King Corp.'s four-week campaign supporting its tie-in to upcoming
movie Rugrats Go Wild breaks Monday, encompassing
network TV, cable and online.

The animated kids' film from Nickelodeon Films/Paramount Pictures bows June
13. It will feature characters from Nick's popular Rugrats and The
Wild Thornberrys

Besides promoting eight collectible tie-in toys, Burger King will call
attention to special "Odorama" scratch-and-sniff cards featuring scents from the
movie ranging from flowers to anchovies to root beer to even a Burger King
fire-grilled burger.

Campbell Mithun, Burger King's kids' agency, created the TV spot for the
"Travel Adventures to Go" toys, while Nickelodeon created the Odorama spot,
which tells youngsters about Odorama and to get their special cards at Burger
King outlets.

The fast-food chain has also created a special Rugrats Go Wild interactive site within and will send out
an "Adventures" newsletter to those on its "Kids' Club" birthday mailers list.