Big Ten Network Attracts Highest Viewership Ever
Football, men’s basketball contributed to record day
Last Saturday, Big Ten Network tackled its most-watched day ever. That record could fall this Saturday.
BTN on Saturday had the highest viewership in its history, according to network officials, with three football and two men’s basketball games contributing to the record day.
The Nov. 22 slate featured a pair of football contests noon (ET) games -- Indiana at Ohio State and Rutgers at Michigan State -- that averaged a 3.0 HH rating in the network’s 12 metered markets. Locally, the games in Columbus earned a 27.0 HH rating, in Dayton, 13.9, Cleveland, 12.1 and in Detroit, 6.5.
BTN’s afternoon game, Maryland at Michigan, scored a 2.0 HH rating, with Detroit leading all the network’s metered markets with a 10.3 HH rating, followed by Columbus at 9.5.
The network completed the night with two non-conference men’s basketball games, Lamar at Indiana and Boise State at Wisconsin.
BTN will finish its 2014 regular-season football game schedule on Nov. 29 with No. 22 Minnesota traveling to Madison to face No. 14 Wisconsin for a 3:30 p.m. kickoff. The winner will meet Ohio State, which is facing arch-rival Michigan at noon on ABC earlier in the day, in the Big Ten championship game.
BTN's lead studio team of Dave Revsine and analysts Gerry DiNardo and Howard Griffit will be on site for the pregame, halftime and post-game coverage.
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