Fresh off a distribution deal with Home Box Office, Kay Koplovitz's
Broadway Television Network will look to offer a live pay-per-view airing of a
top Broadway play in May.
While BTN wouldn't reveal the name of the play to be carried live, executives said offering a live PPV telecast will provide a major boost for both the company and the PPV-event category.
HBO Signature will distribute four of BTN's PPV events as part of a multiyear agreement, beginning Dec. 7 with Jekyll & Hyde: The Musical.
Other BTN shows to air include Putting It Together, A Musical Review (Jan. 4) and Smokey Joe's Café: The Songs of Leiber and Stoller,
which will premiere in early 2003.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.