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Broadcom Breaks Into Advertising

Chip-maker Broadcom Corp. launched its first-ever advertising campaign Monday.

The campaign is targeted toward information-technology professionals involved in networking-equipment purchases for their companies and organizations.

A combination of print and online ads, as well as online-content sponsorships, will begin appearing this week in key IT publications and Web sites.

Each ad in the series focuses on a different aspect of a next-generation business network, reinforcing Broadcom's role as a complete end-to-end provider of silicon solutions that connect components of a business network together, both wired and wirelessly.

The campaign was developed in partnership with Seattle-based advertising and branding agency Cole & Weber/Red Cell, part of WPP Group plc.