Chip-maker Broadcom Corp. launched its first-ever advertising campaign Monday.
The campaign is targeted toward information-technology professionals involved in networking-equipment purchases for their companies and organizations.
A combination of print and online ads, as well as online-content sponsorships, will begin appearing this week in key IT publications and Web sites.
Each ad in the series focuses on a different aspect of a next-generation business network, reinforcing Broadcom's role as a complete end-to-end provider of silicon solutions that connect components of a business network together, both wired and wirelessly.
The campaign was developed in partnership with Seattle-based advertising and branding agency Cole & Weber/Red Cell, part of WPP Group plc.
