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Broadband-TV Net Targets NYC Upper Crust

Yet another broadband-TV channel is hitting the air, this time aiming for rich young adults in the Big Apple.

Created by a team of former MTV Networks executives, CODE.TV launched Monday, offering a lineup of lifestyle and cultural programming targeting New York and the Hamptons. Plans are to expand the content to spotlight Los Angeles and other major metro areas in the near future.

Featured content ranges from updates on what is chic to the latest entertainment and nightlife hotspots. Every weekday, CODE.TV will post a new hosted video segment about the latest in places, available free for viewing.

CODE.TV targets affluent Americans younger than 50, and that segment “is arguably the world's most desirable audience, yet they have never before had their own TV network,” said Code Networks CEO Joseph Varet, who formerly was a business-development and strategic-planning executive at MTVN.

“For the first time, broadband technology allows us to serve this incredibly valuable superniche audience with high-quality video programming,” he added.