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Bravo Sets GetTrio Site, E-Letter

In the third phase of Trio’s evolution from its prior life as a 24-hour linear channel, Bravo Monday launched www.getTRIO.com, a curated, daily pop-culture electronic newsletter and broadband site.

getTRIO.com joins the previously announced broadband sites Brilliant But Cancelled and OutZone -- which both launched in 2006 -- and all of which will live under the umbrella of TRIOtv.com: pop, culture, etc., a linked family of media and entertainment-focused sites.

“getTRIO.com stands on the shoulders of Trio’s original, high-meets-low curatorial philosophy of pop culture, staying true to the brand but giving our passionate fans a deeper destination to explore what’s smart, fun, and relevant every single day,” Bravo president Lauren Zalaznick said in a prepared statement.

The Trio site will have the same inherent sensibilities as its analog predecessors, according to Bravo.

getTRIO.com will include several key components, including a five-day-per-week e-mail newsletter with a mandate to act as “a filter for all stuff pop culture, delivered daily.” Each day’s subscription newsletter will feature one bite-sized info-nugget in three distinct categories: Stuff to buy (books, clothes, CDs, DVDs, products), stuff to do (concerts, events, travel) and stuff to see (architecture, art, exhibits, Web sites).

This information will live at www.getTRIO.com in archive form and can be customized in the MyTRIO section of the site. And TRIOToGo offers a weekly unique mobile version of the daily newsletter for the most passionate mobile users.

Trio documentaries Parking Lot, 24 w/ and Facetime with Kurt Andersen, as well as an eclectic mix of music videos, will exist on the broadband portion of the getTRIO.com site, giving fans access to those original cult classic series. A message-board area will provide a home for the community of Trio fans and viewers.

Charlie Suisman, managing editor for GetTRIO.com and creator of the Manhattan Users’ Guide (a.k.a. MUG), said, “getTRIO is like the friend whose judgment you trust: when we write about something, it’s because we like it and we hope readers will like it, too. We do the legwork, constantly scanning the pop-culture radar to help you spend your leisure time wisely.”

getTRIO.com joins Brilliant But Cancelled, a site for the TV-obsessed that resurrects critically acclaimed television shows that were nonetheless cancelled; and OutZone, the first online broadband and entertainment destination for the lesbian and gay audience.

Both broadband sites were created out of the most popular content on Trio, and links for all three sites can also be found on Bravo's site.

Also on Monday, Brilliant But Cancelled will roll out episodes of five “brilliant but cancelled” shows from yesteryear: American Gothic, Kolchak: The Night Stalker, Sliders, Roar and Brilliant But Cancelled: The Documentary.