Bravo Cooks Up 'Top Chef' Entrees

Bravo has made a marketing deal with ConAgra Foods in which the main course is the creation of a new line of frozen Top Chef entrees.
The new line, called Healthy Choice Top Chef Inspired Café Steamers, will begin appearing in grocery stores later this month.
Marketing for ConAgra includes an original web series called Top Chef Healthy Showdown, which will appear on BravoTV.com. The series premieres Sept. 14.

There will also be integration in the upcoming season of Top Chef: Texas, with ConAgra products being part of an elimination challenge and the company providing prizes for the series and individual episodes.

Read more at B&C here.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.