Reed Business Information last week named Chuck Bolkcom group publisher of the RBI Television Group.
The industry veteran is charged with leading the business operations of Multichannel News
and Broadcasting & Cable, reporting to executive vice president and Variety
publisher Charlie Koones. He succeeds Larry Oliver, who had left RBI but returned last week as vice president and publisher of the Retail Group.
Bolkcom had been CEO of B2B Media, an advertising representation firm, where he represented Broadcasting & Cable
and Primedia's Broadcast Engineering, among other vehicles. Prior to launching B2B Media, he was director of technology advertising at Broadcasting & Cable. Bolkcom's career has also included stints as the sales manager for numerous broadcasting companies, including A.H. Belo Broadcasting, Donrey Media Co. and Gillett Broadcasting Inc.
"I'm thrilled to have Chuck step into the group publisher role on B&C
and Multichannel News," Koones said. "He's an intensely creative executive who understands the needs of our readers and advertisers from his many years at B&C
and at various station groups. We're in an outstanding position with both Broadcasting & Cable
and Multichannel News, the clearly dominant brands in their markets. Chuck will allow us to accelerate our growth by successfully delivering even greater value to our media partners."
"I'm passionate about the business of television and the opportunity to lead Broadcasting & Cable
and Multichannel News
is an extraordinary one," said Bolkcom. "By leveraging the industry's very best editorial resources and circulation, we're simply going to be able to better solve the needs of our clients in a changing marketplace."
In his new position, Oliver has overall business and editorial responsibility for four titles: Home Textiles Today, TWICE, Playthings
and Gifts & Decorative Accessories. He will work with their publishers to create new programs and potential magazines that support their current and expanded markets.
"Larry is one of the great marketing and sales executives in the industry, and I am happy we were able to work out a return for him which will continue to leverage his magic touch for fueling and leading organic revenue growth," Media Division president Tad Smith said. "Members of his team — past and future — literally cheered out loud when I told them of Larry's decision."
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