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Boehler, Danielson Join ShopNBC

ValueVision Media Inc.’s ShopNBC finished shopping for two new executives Tuesday.

Brenda Boehler has joined the network as executive vice president of merchandising, and Scott Danielson has come aboard as executive VP and executive producer, both reporting to president and CEO William Lansing.

Boehler had been in product development and design at Target Corp., and Danielson has worked with companies such as America Online Inc., ESPN, Turner Network Television and Home Box Office.