Following the announcement of its new consumer media strategy, Bloomberg Media Group has named Paul Caine global chief revenue officer.
Caine joins Bloomberg from his current position as CEO of independent audio media company WestwoodOne. He also served 23 years in various advertising and marketing roles at Time Inc.
At Bloomberg, Caine will oversee worldwide advertising and marketing efforts across all platforms. His position is effective today, June 2, 2014. He is based out of Bloomberg’s global headquarters in New York City.
“Paul is one of the great talents in global advertising with deep experience in digital and traditional media. He has developed some of the most innovative advertising strategies in the industry and will be instrumental in our efforts to build a portfolio of digitally-led, multi-platform brands for global business decision-makers around the world,” said Bloomberg Media Group CEO Justin B. Smith in a statement.
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