Blockbuster Inc. said Tuesday that it has become one of the top retailers of
DirecTV Inc. direct-broadcast satellite hardware.
In a fourth-quarter earnings report, Blockbuster said it has sold more than
100,000 DirecTV systems since it launched the offer in its 3,800 company-owned
stores in the United States in September.
The video retailer has been attracting new DirecTV customers with deeply
discounted DBS hardware, along with coupons for one year's worth of video
rentals.
In a press release, Blockbuster said its success in selling DirecTV hardware
positions the company to co-brand the DirecTV pay-per-view movie service later
this year.
