BlackArrow Upgrades Advertising Toolset

Advanced adverting firm BlackArrow has launched Audience 2.0, a new audience and data management platform tailored to pay-TV providers.

The upgrade includes Profile Manager, a Web-based tool and interface for centralizing and managing audience data from multiple sources, the company said, noting that the new component lets users  define audiences across all TV platforms, build custom audience segments, combine and recombine segments from across disparate data sources and view the number of devices and households in audience groups. 

BlackArrow said Audience 2.0 can be applied to several use cases, including addressable advertising for linear TV, on-demand, EPG and cloud DVR applications, merging subscriber info with “offline” data for analytics, and the use of pay-TV service provider information for data feeds and date reporting services.

Comcast, Time Warner Cable and Rogers Communications are among BlackArrow’s announced customers.