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BlackArrow Taps Ex-Microsoft Exec Gordon As SVP Of Technology

BlackArrow, a provider of systems for video-on-demand ad insertion, hired Don Gordon -- formerly in charge of solutions architectures for the Microsoft TV platform -- as senior vice president of technology.

Most recently Gordon was founder, president and CEO of Bulldog United, a provider of solutions for synchronizing targeted, Web-connected TV ads with broadcast programming.

He previously served as general manager and vice president of DIVA Systems' broadcast products division, then was director of development for Microsoft TV's TVD venture and later director of solutions architectures for Microsoft TV.

More recently, he was CTO of ActiveVideo Networks, responsible for the development of the CloudTV platform that streams Web-based content, applications and advertising to TV. He has also worked in Lockheed Corporation's Missiles and Space Division and Ericsson, and is named on 70 pending or issued patents.

"This is a pivotal year for the industry, as we are witnessing tangible progress and a greater overall focus on the business and economics of on-demand television," BlackArrow CEO Dean Denhart said in a statement. "We believe Don Gordon's TV technology expertise and track record of innovation will be invaluable for BlackArrow as we accelerate development of our multiplatform advertising system and expand our deployment footprint with service providers and programmers."

Privately held BlackArrow is backed by investors including Comcast, Cisco Systems, Intel, Motorola and NDS.