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BigBand Adds Ad Splicing

BigBand Networks Inc. said it has expanded its digital-ad-insertion capabilities to include Internet-protocol connectivity from multiple local or remotely networked advertisement servers to the BigBand ad-splicing gateway on its broadband-multimedia-service router.

The company added that it will be able to splice HD ads into HD programming and send ads to specific geographical zones via gigabit-Ethernet transport.

The ad-splicing gateway allows operators to centralize ad insertion from the headend, yet splice ads for different zones in cable systems using GigE transport.