Beyoncé PPV Event Set for June

By R. Thomas Umstead
published

Spring Communications will team up with Ford Motor Co. next month to present
a live pay-per-view music event featuring actress and singer Beyoncé Knowles.

The June 14 event -- part of Ford's 100th-anniversary celebration
-- will feature musical performances by Knowles, lead singer of rhythm-and-blues
group Destiny's Child, as well as group members Kelly Rowland and Michelle
Williams and Knowles' sister, Solange, Spring president John Rubey said.

The event will retail at a suggested price of $9.95.

Rubey said the low price, as well as the appeal of Knowles -- who starred in
last summer's box-office hit, Austin Powers in Goldmember, and a previous
performance by Destiny's Child, the most lucrative PPV-music event of 2001 --
should bode well for the buy-rate.

The event will be promoted in Vogue, Glamour and The New
Yorker.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.