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Bethesda, Md.—Travel Channel

Bethesda, Md.-Travel Channel will kick off its largest-ever branding campaign next week, with the theme "bringing there, here." The campaign, designed to attract a target audience of viewers aged 25-to-54, will use broadcast and cable spots, national print ads, commuter-rail cars and transit-shelter messages in major U.S. cities.

The ads will introduce an element of surprise, such as a golf games at the pyramids in Egypt or participation in the world's largest tomato fight in Spain.