NEW YORK — BET scored a major ratings victory on Jan. 11 with the premiere of
scripted series The Game, which drew 7.7 million viewers — the network’s biggest
audience for a scripted series debut.
The African-American-targeted network produced the fourth season of the series
— which follows the lives and relationships of players on a fi ctional pro-football
team — after the CW cancelled the show in 2009.
Viacom-owned BET last night also drew 4.4 million viewers for the debut of a
second scripted show, Let’s Stay Together. The series, which takes a look at the
relationship challenges of five young, aspirational African-Americans, was produced
by actress/singer Queen Latifah’s production company, Flavor Unit Entertainment.
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