Besieged Sen. Trent Lott's (R-Miss.) Dec. 16 appearance on Black Entertainment Television's BET Tonight with Ed Gordon mustered a 0.94 rating, nearly doubling the network's 0.5 November primetime rating.
Lott appeared on the show to apologize for and further explain comments he made at Sen. Strom Thurmond's (R-S.C.) 100th-birthday party, in which he suggested that the country would have been better off if Thurmond's 1948 presidential platform of segregationist policies had prevailed.
BET representatives could not be reached for comment at press time for reaction to the ratings.
The network announced last week that it would cancel BET Tonight, as well as several other public-affairs shows, in an effort to concentrate financial resources on the acquisition and development of entertainment shows.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.