The 2017 BET Awards special rocked social media Sunday, averaging more than 10 million interactions according to Nielsen.
BET’s live telecast of the awards, which recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories, generated 10.4 million interactions from 2.9 million unique Twitter and Facebook accounts, according to Nielsen's Daily Social Content Ratings.
Starz’s fourth season premiere of drama series Power was a distant second with 399,000 interactions, followed by Showtime’s Twin Peaks: The Return, AMC’s Fear The Walking Dead and ABC’s Celebrity Family Feud.
MLB Network’s Texas Rangers-New York Yankees telecast was the most social live sports telecast of the day, according to Nielsen.
2017 BET Awards winners are as follows:
Best Female R&B/Pop Artist
Best Male R&B/Pop Artist
CHANCE THE RAPPER FT. 2 CHAINZ & LIL WAYNE - NO PROBLEM
MIGOS FT. LIL UZI VERT - BAD AND BOUJEE
Best Male Hip-Hop Artist
Best Female Hip-Hop Artist
Video of the Year
BEYONCÉ - SORRY
BRUNO MARS - 24K MAGIC
Video Director of the Year
KAHLIL JOSEPH & BEYONCÉ KNOWLES-CARTER - BEYONCÉ “SORRY”
Best New Artist
CHANCE THE RAPPER
Album of the Year
LEMONADE - BEYONCÉ
Dr. Bobby Jones Best Gospel/Inspirational Award
LECRAE - CAN’T STOP ME NOW (DESTINATION)
TARAJI P. HENSON
Sportswoman of the Year Award
Sportsman of the Year Award
SOLANGE - CRANES IN THE SKY
Coca-Cola Viewers’ Choice Awards
BEYONCE - SORRY
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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