BET Action Touts Original Fare

In an effort to bring attention to its adult-oriented
original pay-per-view programming, BET Action Pay-Per-View has launched a two-month
sweepstakes campaign highlighting its fare.

The "Urban Explorer Sweepstakes" is designed to
promote the network's eight exclusive original series -- Step to the Mic, Exploring
the Fantasy
, Naughty Games, Strip Comedy, The Peep Show, Uncut
& Uncensored
, Nubian Goddess and Madame Tales --network
executives said.

The sweepstakes -- which began earlier this month and runs
through March 31 -- will award as its grand prize a new 2000 sport-utility vehicle, BET
Action vice president of programming, on-air promotions and original productions Candace
Jones-Sutton said. Other prizes include a Panasonic Consumer Electronics portable CD
player and BET Action T-shirts and mugs.

"We are very excited about this sweepstakes and the
opportunity to attract consumers to our programming," Jones-Sutton said.
"We've really made an effort to keep our shows fresh, current and cutting-edge,
making BET Action the home for urban adult entertainment. Our series are completely
original and unlike anything else in the pay-per-view market."

Consumers can win just by ordering any BET Action original
show through their local cable operator. Consumers can also mail postcards with their
contact information to a designated address or log on to and
complete the entry form on the Web site.

While BET's original programming features
adult-oriented fare -- The Peep Show,for example, is an adult music-video
and interview program hosted by adult-film star

Heather Hunter -- network executives insisted that the
service will continue to offer action-adventure movies and sports events.

Action is currently in front of about 10 million

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.