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BellSouth Expands It Rewards Program

BellSouth has launched what it’s calling its most aggressive BellSouth Answers rewards promotion. The company is giving customers the choice of how they wish to receive their rewards by offering up to $300 in cash, Visa Gift cards or gas gift cards to new residential customers of DSL, DirecTV service, long distance and Cingular Wireless. To qualify, customers must sign up for service by Dec. 31.

Customers can choose a reward: either cash back or Visa Gift card. Visa Gift card Offers: $25 with purchase of a domestic long distance plan; $75 with purchase of DSL; $75 with purchase of Cingular Wireless plan (2-year agreement required); $125 with purchase of DirecTV plan ($44.99 or higher) from BellSouth when also purchasing DSL.

"With the launch of this new promotion, we are continuing our commitment to providing customers with increased value as they design bundles that enhance their lives," said Joey Schultz, VP of marketing, in a prepared statement.