Bellator Names Viacom Exec Jason Jordan COO

Mixed Martial Arts company Bellator MMA has named Jason Jordan as its COO, company officials said.

Jordan will oversee financial and operational aspects of the business, as well as manage corporate strategy and business development efforts, said network officials. He’ll report to Scott Coker, Bellator MMA president.

Bellator MMA events currently air on Spike TV and well as via pay-per-view.  

Jordan will continue his role as senior vice president of digital operations, strategy & finance for Viacom Entertainment Group.

“As Bellator continues to evolve into a premier mixed martial franchise, we are thrilled to join forces with such a dynamic and strategic leader with an incredibly comprehensive background in major entertainment brands such as Viacom and Disney,” said Coker in a statement.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.