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AT&T’s ‘GigaPower’ Plays Nashville

AT&T has launched its fiber-based “GigaPower” service in portions of Nashville, Tenn., where the telco currently competes with Comcast, and an area that is also being targeted with gigabit speeds by Google Fiber.

AT&T said its 1-Gig service is available in parts of Clarksville, Lebanon, Murfreesboro, Nashville, Smyrna and other surrounding communities in the Nashville metro area.

In Nashville, AT&T’s stand-alone 1-Gig service starts at $120 per month, while a 100 Mbps offering begins at $90 per month, with a one-year price guarantee, if customers agree to participate in AT&T Internet Preferences, the telco’s targeted Web advertising program. AT&T’s 1-Gig/U-verse TV bundles start at $150 per month, while its triple-play package (1-Gig, plus U-verse TV and U-verse Voice) starts at $180 per month. AT&T is selling GigaPower services for less in Kansas City, where Google Fiber has already launched 1-Gig broadband and pay TV services, including an uncapped, stand-alone 1 Gbps offering that runs $70 per month. 

AT&T has been applying a monthly data consumption policy to GigaPower that caps usage at 1-terabyte before charging $10 for each additional bucket of 50 Gigabytes, with a maximum monthly overage charge of $30.

AT&T has also launched GigaPower in parts of Chicago; Atlanta; Austin, Dallas, Houston and Fort Worth, Texas; Cupertino, Calif.; Kansas City; and Raleigh-Durham and Winston-Salem, N.C.   AT&T has announced plans to deploy GigaPower in several other markets, including Charlotte and Greensboro, N.C.; Jacksonville and Miami, Fla.; St. Louis; and San Antonio. The telco has also pledged to expand its fiber-based platform to an additional 2 million customer locations as part of its proposed acquisition of DirecTV.

AT&T is deploying GigaPower in Nashville as competition continues to heat up in the market. Earlier this month, Comcast announced that it would soon begin to offer Gigabit Pro, its new residential 2 Gbps broadband service, in Nashville and middle Tennessee. Nashville is also being targeted by Google Fiber as part of an 18-city expansion.