AT&T and HBO said tonight they have reached a multi-platform agreement to extend HBO content across AT&T platforms and have HBO and Cinemax join the upcoming DirecTV Now over-the-top streaming service, scheduled to launch later this year. Other than it being a multi-year deal, the companies said they wouldn't disclose financial terms of the agreement. HBO and Cinemax content also will be part of AT&T mobile video bundle offers, the companies said, with details on that front to come later. HBO and Cinemax channels' places on DirecTV and AT&T U-verse lineups are renewed in the pact.
Here are the pertinent release quotes:
Dan York, chief content officer for AT&T: "Our agreement with HBO is groundbreaking in the pay TV and wireless industries as well as the premium category. With this agreement, we have created easy access to subscribe and consume HBO's premium content across all of our platforms. We look forward to growing HBO and Max subscribers. This is a first-of-its-kind deal for both companies and a big win for consumers, building off AT&T's industry leading scale as an HBO distributor for the benefit of our wireless, broadband, and entertainment customer base."
Simon Sutton, president, global distribution, HBO: "We are thrilled to extend and deepen our valued and long-standing relationship with AT&T by announcing this groundbreaking agreement. This deal will deliver the best in TV programming to viewers across AT&T's multi-platform experience. The entertainment landscape has evolved and we are excited to innovate on both AT&T's traditional and new platforms to further provide premium quality, extraordinary value and accessibility to viewers anywhere."
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.