AT&T is putting faith into its U-verse TV service, signing several distribution agreements to deliver interdenominational Christian religious programming.
First up, it inked a deal with the world’s largest religious network, Trinity Broadcasting Network, to provide TBN, The Church Channel, Spanish-language TBN Enlace USA, youth-oriented JCTV and the new Smile of a Child children’s television network.
AT&T also struck a deal with The Inspiration Networks to offer its INSP-The Inspiration Network, Spanish-language family network La Familia Cosmovision (LFC) and, beginning in 2007, the Inspirational Life Television lifestyles network.
Eternal Word Television Network will also join the U-verse lineup, offering commercial-free Catholic family and religious programming via its twin English and Spanish networks, EWTN Global Catholic Network and EWTN Español.
Rounding out the faith-based programming will be Daystar Television Network, The Southern Baptist Convention’s FamilyNet channel, urban-ministry-focused The Word Network and LeSEA Broadcasting Network’s World Harvest Television family-programming channel.
“AT&T is committed to providing a robust content selection that speaks to the interests and beliefs of our diverse customer base,” said Dan York, head of programming for AT&T Operations. “We are proud to offer an array of faith-based networks that will offer AT&T U-verse customers inspirational, family-friendly programming that reflects their spiritual priorities and values.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.