Atlantic Broadband Launches Managed Wi-Fi Services in MetroCast Footprint

Atlantic Broadband has announced the deployment of its managed Wi-Fi product in service areas it acquired in its purchase of the remaining MetroCast assets last year.

Enhanced WiFi (E-WiFi) wsa first launched by Atlantic Broadband in its existing markets in 2017. It is now available to the operator’s customers in New Hampshire, Maine, Eastern Pennsylvania, Southern Maryland and Virginia.

E-WiFi uses multiple wireless mesh access points and intelligent routing algorithms designed by AirTies.

“The quality of the in-home WiFi experience and business-based WiFi performance is critical to daily life and commerce today,” said Heather McCallion, VP of products and programming for Atlantic Broadband, in a statement. “After Atlantic Broadband acquired the MetroCast properties last year, we significantly boosted internet speeds for all of our residential and business customers. With today’s launch of E-WiFi, our customers will have access to powerful technology that will take internet performance to new heights.”

In a report published earlier this week, equity research firm Cowen identified managed Wi-Fi, along with smart home management, as opportunities often overlooked in a cable industry focused on broadband speed increases.

“We are seeing the emergence of ‘managed Wi-Fi’ for better in-home coverage solutions which includes RF optimization/education, Wi-Fi extenders, parental controls, and a platform for said device management,” Cohen said. “While Comcast offers ‘xFi Pods’ (Wi-Fi extenders licensed from Plume), we could see a race for more personalized services. Charter recently noted it may launch a smart home management service this fall. Both ‘smart/managed Wi-Fi’ providers such as Plume and the MSO’s (which may or may not white label solutions from managed Wi-Fi providers) are certainly seeing the demand for in-home managed WiFi, and with customers are willing to pay for it.”

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!