AOL Taps Rowe as Content King

America Online Inc. continues to add a cable flavor to its online

The nation's largest Internet-service provider has tapped Jeff Rowe as senior
vice president and executive producer for the service, responsible for
day-to-day oversight on the service's content offerings.

Rowe was general manager of ( and Tribune
Media Services Movie Products prior to joining AOL. He also spent six years at
NBC in various promotion and programming posts, and he was a VP at VH1, working
in the promotional and programming departments.

AOL's new 8.0 software, which debuts this fall, will have a host of music,
movie and entertainment content.