Altice, Viacom Reach New Distribution, Advertising Deal

Altice USA and Viacom said they have signed a new distribution and advertising deal that returns Viacom’s cable networks to Suddenlink subscribers.

The deal also continues carriage of Viacom’s networks on Optimum systems and creates new advertising opportunities using Altice’s data and platforms combined with Viacom’s advanced advertising products.

Related: Altice USA Looks to Expand Content Reach

“We are pleased to establish a new partnership between Altice USA and Viacom,” said Michael Schreiber, chief content officer of Altice USA. “Our joint efforts to find flexible and creative solutions will benefit Altice USA's customers as we look to provide the best video experience in our markets, build on our innovative data-driven advertising capabilities, and provide our customers with access to Viacom’s marquee programming.”

Related: Viacom's Bakish Says Streaming ‘Entertainment Pack’ Talks Are ‘Advanced’

Terms of the deal were not disclosed.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.