Akimbo To Go White Label

Will the third time be the charm for Akimbo?

After two attempts at a direct-to-consumer model, the Internet video company is now offering a turnkey system for business customers looking to set up their own Web TV channels.

Akimbo, founded in 2002, initially tried to sell a set-top box that downloaded premium VOD content over the Internet and played it back on TV sets. Then, after phasing out that product last spring, the San Mateo, Calif., company was trying to become an aggregator of VOD content delivered through its own Web site and other outlets.

Now Akimbo has launched an Internet VOD solution for content providers' own Web sites. The service supports multiple business models, including ad-supported content, subscription-based, download-to-own, download-to-DVD, pay-per-minute and gift cards.

Akimbo's first customer for the new solution is MavTV, a multiplatform content provider targeting male viewers owned by the Mav'rick Entertainment Network.