A&E Viewers Attracted to Playboy Special
By Mike Reynolds published
Who said leering at an old man in silk pajamas with several buxom playthings on his arm ain’t what it used to be?
A&E Network special Playboy’s 50th Anniversary Celebration posted a 1.3 average audience rating (1.51 million viewers) Dec. 7 from 8 p.m.-10 p.m., according to Nielsen Media Research data. And an immediate encore of the show -- featuring Playboy founder Hugh Hefner and a tour of the famous mansion -- drew a 1.2 (1.36 million viewers).
The special scored particularly well among adults 25-54, attracting 725,000 and 804,000 of those viewers during the respective shows.
A&E officials said the 8 p.m. and 10 p.m. airings ranked as the Nos. 1 and 2 cable specials in the fourth quarter to date.
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