New York --Lifetime
Televisionhas signed actress Diahann Carroll, who recently underwent
breast-cancer surgery, as the national spokeswoman for its public-awareness campaign,
"Fighting Breast Cancer: Our Lifetime Commitment." She'll appear in
public-service announcements throughout October, and Lifetime will run more than 20 hours
of original programming on the topic during that month.
Knoxville, Tenn. --Home
& Garden Television has signed 430 systems with 20 million subscribers for the
"HGTV Great Fall Fix-Up" local-sales-promotion sweepstakes, running today (Aug.
31) through Sept. 25. Nationally, HGTV's sponsors include DAP Inc., Ford Motor Co.
and Sherwin-Williams Co.
New York -- Food Networkwill run its "Bam Bam Miami Tailgate Jam" Sept. 27 through Nov. 14, with a
trip to Super Bowl XXIII in Miami as the grand prize. And Comedy Central's
"Big Game Promotion," to run from December into January, will also offer a Super
Bowl trip as its top prize. Food's 1999 promotions include "Cruise with the Food
Network Sweepstakes" in the spring and "Food de France" in the summer.
Latest Videos FromMultichannel News
New York -- The Cabletelevision
Advertising Bureau's 1999 National Cable Advertising Conference will be
held here March 4, and its Local Cable Sales Management Conference is slated for June 5
through 7 in Chicago.
