In a move that further demonstrates the desire of marketers and Hispanic media executives to provide a “total-market” approach to its advertising solutions, Telemundo has teamed up with sibling NBCUniversal Domestic TV Distribution for a new weekly segment that extends the Access Hollywood brand name — and sponsorship opportunities — to Spanish-language television.
The weekly vignettes have taken the name Access Hollywood Al Rojo Vivo, and they will run each Friday during Al Rojo Vivo con Maria Celeste, which airs at 5 p.m. ET on Telemundo.
Jessica Carrillo, whose resume includes stints as host of Acceso Total for Telemundo O&O KVEA in Los Angeles, will helm the segments. Carrillo joined Telemundo’s Las Vegas affiliate in 2004 after starting her career with Azteca América’s Southern Nevada property.
Speaking of the cross-platform branding solution, Telemundo executive vice president of news and alternative programming Alina Falcón said: “It’s an unbeatable combination. Access Hollywood is the country’s No. 1 entertainment news magazine, and Al Rojo Vivo is Telemundo’ s highest-rated news magazine. Hispanics are huge consumers of entertainment news, so we are very excited to bring this great brand and content to our audience.”
Access Hollywood is currently in its 18th season in national syndication, providing viewers with the latest Hollywood news, in-depth celebrity interviews, and behind-the-scenes accounts of the most important events in Hollywood.
