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3net Complements 'Shark Week' With TV Premiere Of 'Sharks 3D'

3net will add an added to dimension to "Shark Week."

To cap and complement the longest-running programming stunt on cable, 3net, the joint venture 3D service of Discovery, Sony and IMAX, will present the TV premiere Sharks 3D on Sunday Aug. 7 at 9 p.m. (ET/PT).

Hosted by famed explorer and film producer Jean-Michel Cousteau, Sharks 3D takes viewers on an underwater voyage to experience the most advanced predators on earth in the enhanced format. The special also recreates the actual sensations divers experience when they come face-to-face with a multitude of species, including the hammerhead, the whale shark, and the great white.

3net produced a unique series of "2D-to-3D" on-air promotional spots - supporting both Shark Week and the Sharkks 3D 24-hour marathon event - which will air in heavy rotation on the network throughout the week. The 2D promotional video can be viewed on 3net's home page at In addition, the event will also feature the 3net original short series Shipwrecks, bringing viewers along for an otherworldly 3D exploration of some of the world's most renowned underwater treasures.