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Comcast Uses ‘The Fate of the Furious’ Promo to Tout Gig Speeds

Comcast has teamed up with corporate cousin Universal Pictures to tout 1-Gig broadband alongside The Fate of the Furious, the latest film from the Fast & Furious franchise, that’s hitting theaters April 14.

The promo centers on a pair of Comcast customers who are under the pretext that they are getting a sneak peek of the new film in a drive-in cinema that turns out to get a drive-out cinema. The wild ride and bleeped-out moments that ensue can be seen below:

Comcast and Universal put it all together ahead of the film premiere, and as the operator continues to expand the reach of gigabit speeds delivered using DOCSIS 3.1.

RELATED: Comcast Sets DOCSIS 3.1 Expansion, Launches 1-Gig in Detroit

"Fast and Furious and Gigabit Internet are all about blistering, excessive speed. This provided the perfect partnership opportunity to create the most extreme entertainment experience," Sherri Davis, Xfinity's senior director of brand experience, said in a release about the promo. "Rather than trying to explain how fast Gig-speed is, we showed it, capturing two lucky customers on the most fast-and-furious ride of their lives.”