Charter Communications’ launch of a new app that can stream more than 130 live TV channels in the home to tablets and smartphones (with some out-of-home access expected down the road) marks the latest step in the operator’s transformational process under Tom Rutledge, who took the helm more than two years ago.
A big piece of this shift involves other services as well as a fresh brand that Charter will use as it completes all-digital upgrades.
Following up on plans first revealed by Rutledge last November, the company confirmed (subscription required) that Charter (hat tip: DSL Reports) has already introduced that new brand, “Spectrum,” in two markets -- Fort Worth, Texas, and Greenville, S.C.
Similar to Comcast’s Xfinity playbook, Charter is introducing the brand with new services that are tied to this analog-reclamation process. At this stage, Spectrum means the doubling of max Internet download speeds – from 30 Mbps to 60 Mbps – at no additional cost, alongside a hefty expansion of live HDTV channels, a larger VOD library, and advanced voice service paired with unlimited nationwide calling
As this site shows, Charter is using the new brand to tout a set of new triple-play packages: Select, Silver and Gold.
And expect the brand to reach several more Charter markets in the coming weeks and months, as the MSO expects to complete its all-digital shift in all markets by the end of 2014. Those efforts are already underway in markets such as southern California, and parts of Michigan, Illinois, Missouri, Massachusetts and Missouri.
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