Charting Charter’s Progress
Charter Communications’ launch of a new app that can stream more than 130 live TV channels in the home to tablets and smartphones (with some out-of-home access expected down the road) marks the latest step in the operator’s transformational process under Tom Rutledge, who took the helm more than two years ago.
A big piece of this shift involves other services as well as a fresh brand that Charter will use as it completes all-digital upgrades.
Following up on plans first revealed by Rutledge last November, the company confirmed (subscription required) that Charter (hat tip: DSL Reports) has already introduced that new brand, “Spectrum,” in two markets -- Fort Worth, Texas, and Greenville, S.C.
Similar to Comcast’s Xfinity playbook, Charter is introducing the brand with new services that are tied to this analog-reclamation process. At this stage, Spectrum means the doubling of max Internet download speeds – from 30 Mbps to 60 Mbps – at no additional cost, alongside a hefty expansion of live HDTV channels, a larger VOD library, and advanced voice service paired with unlimited nationwide calling
As this site shows, Charter is using the new brand to tout a set of new triple-play packages: Select, Silver and Gold.
And expect the brand to reach several more Charter markets in the coming weeks and months, as the MSO expects to complete its all-digital shift in all markets by the end of 2014. Those efforts are already underway in markets such as southern California, and parts of Michigan, Illinois, Missouri, Massachusetts and Missouri.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.