Steve Sternberg Latest articles by Steve Sternberg MBPT Spotlight: Binge Viewing--A Thing or Not a Thing? By Steve Sternberg published 18 June 15 Advertising Top 10 TV Audience and Research Myths and Misconceptions By Steve Sternberg published 7 May 15 Advertising MBPT Spotlight: Networks Better Start Caring About Declining Ratings By Steve Sternberg published 21 July 15 Advertising MBPT Spotlight: Why Most New Broadcast Network Shows Will Flop By Steve Sternberg published 20 May 15 Advertising NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
MBPT Spotlight: Networks Better Start Caring About Declining Ratings By Steve Sternberg published 21 July 15
MBPT Spotlight: Why Most New Broadcast Network Shows Will Flop By Steve Sternberg published 20 May 15
