Steve SternbergSocial Links Navigation Latest articles by Steve Sternberg MBPT Spotlight: Networks Better Start Caring About Declining Ratings By Steve Sternberg published 21 July 15 Advertising Top 10 TV Audience and Research Myths and Misconceptions By Steve Sternberg published 7 May 15 Advertising MBPT Spotlight: Why Most New Broadcast Network Shows Will Flop By Steve Sternberg published 20 May 15 Advertising MBPT Spotlight: Binge Viewing--A Thing or Not a Thing? By Steve Sternberg published 18 June 15 Advertising MOST READ1Pam Grier in Prime Video Horror Series ‘Them: The Scare’ 2Baseball Is Back, March Madness Continues and Prime Video Steps Into the Ring: What’s on This Weekend in TV Sports (March 30-31)3Jerry Seinfeld and Sting Will Pop Up in Billy Joel MSG Special on CBS 4Anchor Don Alhart Sets Retirement After 58 Years at WHAM Rochester 5Warner Bros. Discovery Brings Candy Crush To Life In Branded Content
MBPT Spotlight: Networks Better Start Caring About Declining Ratings By Steve Sternberg published 21 July 15
MBPT Spotlight: Why Most New Broadcast Network Shows Will Flop By Steve Sternberg published 20 May 15