Steve SternbergSocial Links Navigation Latest articles by Steve Sternberg MBPT Spotlight: Networks Better Start Caring About Declining Ratings By Steve Sternberg published 21 July 15 Advertising Top 10 TV Audience and Research Myths and Misconceptions By Steve Sternberg published 7 May 15 Advertising MBPT Spotlight: Why Most New Broadcast Network Shows Will Flop By Steve Sternberg published 20 May 15 Advertising MBPT Spotlight: Binge Viewing--A Thing or Not a Thing? By Steve Sternberg published 18 June 15 Advertising MOST READ1Why FAST and Antenna Users Are More Likely to Subscribe to (and Quit) SVOD Services2Warner Says It Will 'Take Appropriate Action' Against the NBA After Getting Spurned for Amazon3WNBA Set to Also Return to NBCU as Part of Surging League's New 11-Year, $2.2 Billion National TV Deal, Made Official Wednesday4NBA Says Warner 'Didn't Match the Terms' of Amazon's Proposal, Enters Long-Term TV Deal With Online Retail Giant5Review: ‘Charlie Hustle & The Matter of Pete Rose’ (HBO)
MBPT Spotlight: Networks Better Start Caring About Declining Ratings By Steve Sternberg published 21 July 15
MBPT Spotlight: Why Most New Broadcast Network Shows Will Flop By Steve Sternberg published 20 May 15