Steve SternbergSocial Links Navigation Latest articles by Steve Sternberg MBPT Spotlight: Networks Better Start Caring About Declining Ratings By Steve Sternberg published 21 July 15 Advertising Top 10 TV Audience and Research Myths and Misconceptions By Steve Sternberg published 7 May 15 Advertising MBPT Spotlight: Why Most New Broadcast Network Shows Will Flop By Steve Sternberg published 20 May 15 Advertising MBPT Spotlight: Binge Viewing--A Thing or Not a Thing? By Steve Sternberg published 18 June 15 Advertising NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
MBPT Spotlight: Networks Better Start Caring About Declining Ratings By Steve Sternberg published 21 July 15
MBPT Spotlight: Why Most New Broadcast Network Shows Will Flop By Steve Sternberg published 20 May 15
