A NextTV Paid Contributor

Latest articles by A NextTV Paid Contributor

Remote

From CTV to FAST: Convergence is the Key to TV Advertising

By A NextTV Paid Contributor published

An interview with Imagine Communications’ Diana Horowitz

Advertising
TV and Child

How Data-Driven Linear helps advertisers optimize their media strategy

By A NextTV Paid Contributor published

EDO’s Scott Grunther discusses the evolution of DDL and the benefits of behavioral outcomes for advertisers

Advertising
Comscore everywhere

How to navigate the world of infinite advertising measurement tools in 2022

By A NextTV Paid Contributor published

An interview with Rachel Gantz, GM, Advertising, Comscore

Viewpoint
Matrix

How Automation Improves the Ad Sales Process

By A NextTV Paid Contributor published

Viewpoint
Matrix

Improving the TV Ad Sales Process for Buyers

By A NextTV Paid Contributor last updated

Viewpoint

Competition for Ad Dollars Is Not Who You Think

By A NextTV Paid Contributor last updated

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Media Measurement

The Future of Media Measurement Has Arrived

By A NextTV Paid Contributor published

A Q&A with Comscore CEO and Executive Vice Chairman Bill Livek

Viewpoint
Automation

Automation is Transforming TV Ad Buying

By A NextTV Paid Contributor published

Viewpoint
Ad decision

Ad Decisions Driven by Better Data

By A NextTV Paid Contributor published

Viewpoint
Broadcasters Shifting to Support New Ad-based Services

Broadcasters Shifting to Support New Ad-based Services

By A NextTV Paid Contributor published

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