Agency media buyers will be able to add CTV to linear campaigns through the platform
ESPN was named as a “must-have” cable channel most often in Beta Research’s latest poll of pay TV subscribers.
Streaming platform reportedly mulls the addition of free ad-supported TV as soon as this fall
But overall, Hub Entertainment study says that 55% of TV watchers tune into streaming first vs. just 39% for pay TV
Reelgood charts break down the percentage of TV shows and movies the top subscription streaming services have in common
ATSC 3.0-based pay TV service tacks on channel as add-on one week into the pro football season
Canon also pulls out of live displays at NAB Show's return to Las Vegas in October