Blockgraph, TransUnion Team on Data for Addressable Ads
Combination would provide another way for advertisers target and measure households across platforms
More Stories
Amazon Fire TV Adds IMDb TV, Xumo to Live Lineup
With the further addition of the Amazon news app to the live TV guide, Platform now offers over 200 free live-streamed channels
Gracenote Personalizes Program Guide Images to Boost Viewership
Gracenote launched a new product that personalizes the images promoting titles in program guides and other user interfaces that the company said boosts viewing for video distributors.
Dish Puts Chips on Sports Betting, Fantasy in Deal with DraftKings
Dish Network said it reached a strategic agreement that will bring DraftKings sports book and fantasy sports to Dish customers.
Comcast: Streaming Accounted for 71% of Downstream Traffic Last Year
Cable operator said entertainment-based video traffic increased by 70% over 2019
Business
FuboTV Secures Market Access for Sports Book in Indiana and New Jersey
With Iowa already secured, streaming company has three of the 20 states with legal sports betting locked in for new service
Charter Boosts More Spectrum Broadband Speeds
Says 400 Mbps will be available to 6 million more subs
HBO Max Marketing Exec Brad Wilson Talks 'High Reach, High Frequency' … and Having the Necessary ‘Fire Power’
Former Lending Tree and Disney operative, now head revenue and growth for WarmerMedia, gets jiggy with the jargon in our exclusive Q&A
FuboTV Hits 548K Subs in Q4, Up 73%
Quarterly revenue reaches the six-figure mark for the first time, rising 98% to $105.1 million, but losses come in at $167.8 million
Technology
Amazon Fire TV Adds IMDb TV, Xumo to Live Lineup
With the further addition of the Amazon news app to the live TV guide, Platform now offers over 200 free live-streamed channels
Comcast: Streaming Accounted for 71% of Downstream Traffic Last Year
Cable operator said entertainment-based video traffic increased by 70% over 2019
Average Monthly U.S. Broadband Usage Could Reach 650 GB in 2021
OpenVault says faster speeds are increasing consumption
Is Comcast Getting Ready to Expand Xfinity Flex Out of Footprint?
With cable operator announcing Flex device support for its Xfinity Stream app Thursday, speculation heats up that it will soon follow through on talks to port the platform into smart TVs sold by Walmart
