
HBO Max Marketing Exec Brad Wilson Talks 'High Reach, High Frequency' … and Having the Necessary ‘Fire Power’
Former Lending Tree and Disney operative, now head revenue and growth for WarmerMedia, gets jiggy with the jargon in our exclusive Q&A
By John Eggerton
Says he wants figures from all funds and in various states of outlay
By Jon Lafayette
Digital Media Rights said it launched three digital linear channel on Vizio TV’s SmartCast platform.
By Jon Lafayette
For the media industry, 2020 was the worst year ever for cord cutting, according to a new report from analyst Craig Moffett of MoffettNathanson.
By Jon Lafayette
GatewayGo transaction ads, Disney Select and DRAX introduced
By Daniel Frankel
Cable company’s chairman and CEO says that while linear pay TV services are being “priced out of the market,” the OTT platforms that are replacing them haven’t generated nearly as much profit
By Daniel Frankel
Bankruptcy aims to address video tech vendor’s debt via an anticipated sale
By Daniel Frankel
Mid-sized cable operator claims it will be under 100,000 TV subscribers within three years … and it can't wait
By Alan Wolk
Once one of the last pay TV bastions, it's now fast becoming a FAST programming staple
By Daniel Frankel
OpenVault says faster speeds are increasing consumption
By Daniel Frankel, Addie Morfoot
With cable operator announcing Flex device support for its Xfinity Stream app Thursday, speculation heats up that it will soon follow through on talks to port the platform into smart TVs sold by Walmart
By Daniel Frankel
AVOD service is now streamable on new Chromecast and other Google TV devices. Support for other Android TV-based gadgets arriving ‘in the coming weeks’
By Daniel Frankel
Operator says that users must all be on the same IP address, however