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Zenith

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Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot Internet video seen climbing 20%
Zenith
U.S. TV Ad Spending To Rise By 4% in 2022, Zenith Forecasts Digital video, social media will be big gainers
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U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms Zenith forecasts slight rebound in 2022

Latest Zenith

Cheers Bars Open Ad Spend

Cheers! Alcohol Ad Spending Seen Growing 5.3% as Bars Reopen

By Jon Lafayette published 24 May 21

Media Buyer Zenith sees TV’s share suffering hangover as audiences shrink

Broadcasting & Cable
advertising, smart cities, technology

Video Entertainment Ad Spending Stable: Zenith

By Jon Lafayette published 2 November 20

Category outperforms COVID-depresses market in 10 worldwide markets

Broadcasting & Cable
A car being filmed

Zenith Forecasts Modest Auto Ad Spending Comeback

By Jon Lafayette published 23 September 20

Automakers, a key advertising category, are expected to spend more on media in 2021 and 2022, following a deep 21% decline in 2020, ad agency Zenith forecast.

Broadcasting & Cable

Rentrak Buys Kantar Media for $98M

By Mike Farrell published 9 October 14

Multichannel News

Zenith Using Rentrak Data To Plan, Buy Local TV

By Jon Lafayette published 3 October 14

Multichannel News
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