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Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot

By Jon Lafayette last updated

Internet video seen climbing 20%

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Zenith

U.S. TV Ad Spending To Rise By 4% in 2022, Zenith Forecasts

By Jon Lafayette last updated

Digital video, social media will be big gainers

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Ad Fraud Scam

U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms

By Jon Lafayette last updated

Zenith forecasts slight rebound in 2022

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Cheers Bars Open Ad Spend

Cheers! Alcohol Ad Spending Seen Growing 5.3% as Bars Reopen

By Jon Lafayette last updated

Media Buyer Zenith sees TV’s share suffering hangover as audiences shrink

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advertising, smart cities, technology

Video Entertainment Ad Spending Stable: Zenith

By Jon Lafayette last updated

Category outperforms COVID-depresses market in 10 worldwide markets

Advertising
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Zenith Forecasts Modest Auto Ad Spending Comeback

By Jon Lafayette last updated

Automakers, a key advertising category, are expected to spend more on media in 2021 and 2022, following a deep 21% decline in 2020, ad agency Zenith forecast.

Advertising
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Zenith Using Rentrak Data To Plan, Buy Local TV

By Jon Lafayette published

Marketing
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Rentrak Buys Kantar Media for $98M

By Mike Farrell published

Viewpoint