viewing data Latest about viewing data 55 Million Homes Only Watch Connected TV: Magnite By Jon Lafayette last updated 25 October 21 47% of CTV viewers view ad-supported content Currency Television Is a Two-Way Street By Jeremy Helfand, Adobe published 5 December 16 MCN Guest Blog Altice USA: Live TV Viewing Holds Steady By Jeff Baumgartner published 11 January 17 Technology NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
55 Million Homes Only Watch Connected TV: Magnite By Jon Lafayette last updated 25 October 21 47% of CTV viewers view ad-supported content