TV advertising Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog) Social media, clever creative can help ad buys during big events to build buzz Supply Chain Worries Could Affect TV Advertising Spending: Analyst Michael Nathanson lowers fourth-quarter estimate to -1% Tatari, Clearco Help New Brands Access up to $10 Million for TV Ads Money for media helps young companies grow Latest TV advertising Facebook Tuning Up TV Strategy: Report By Jeff Baumgartner published 1 February 17 Multichannel News Surviving Video Viewing’s Big Shift By Mark Lieberman, CEO, Viamedia published 6 April 20 Multichannel News Programmatic TV and the Law of Supply and Demand By Randy Cooke, VP of programmatic TV, Spot XChange published 30 June 15 Multichannel News TV Ad Spending Falls in May By Jon Lafayette published 17 June 15 Multichannel News 12Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Estrella Media Co. Launching FAST Channels With Curiosity (NewFronts)2Jerry Seinfeld’s Pop-Tart Movie Starts on Netflix May 3 3‘All American: Homecoming’ Returns on The CW July 8 4Circle City’s Appeal Shot Down in Racial Discrimination Suit Against DirecTV and Dish5‘Behind the Music’ Returns on Paramount Plus
Programmatic TV and the Law of Supply and Demand By Randy Cooke, VP of programmatic TV, Spot XChange published 30 June 15