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Latest about targeted ads

Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
By Phil Schraeder published
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness

Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP
By John Eggerton published
Supporters of the measure say the practice’s harms outweigh its benefits
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