targeted ads Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP Supporters of the measure say the practice’s harms outweigh its benefits State AGs Sue Google Over Location Data for Targeted Ads Tell court company tracks location without sufficient consumer notice Latest targeted ads The Future of Television Is Now By Nick Troiano, Cross MediaWorks published 21 May 17 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Paramount Pitches Performance Of Programming, Ad Tech (Upfronts)2Kim Godwin, ABC News President, Steps Down 3Why Audiences Have Turned on Jerry Seinfeld and Other Mysteries of the Media-Entertainment Cosmos4Top Media Outlets Plan Voter-Centric, Careful Campaign Coverage: Panel5CGTN America Looks to Cultivate American Viewers (Panel)